Steve Komphela, coach of South African side Kaizer Chiefs, has singled out Neymar as an example to his players of how not to conduct themselves during games.
The Barcelona forward is known to reach into his bag of tricks to entertain fans when his side are in control of games, which some feel is unnecessary showboating.
Komphela is one of those men, who was unhappy with his players performing similar actions during their 3-0 Nedbank Cup win over Stellenbosch.
"You shouldn't do that," he said firmly. "Football is culture and tradition and that is what South Africans want from the game.
"You still want to give the fans the skill and flair that they want but you must also do it in a manner that is productive.
"When Neymar has the ball in the corner and he flips it over someone's head the world says 'what great skill that is, what a player'.
"When we do it in South Africa in a manner that is productive the same must go and if not, we as coaches have to reprimand the player."
